I know it sounds like a cliché, but if you want to succeed, you must network! Many of my competitors will tell you that referrals are what’s needed in order to make a sale. If this is true, then lucky for you I know a lot of people who can give me referrals when they are in need of my services. I’ve also gotten referrals from friends, peers and colleagues in order to build my business. It almost has a snowball effect and I feel like a part of a community! One of the most prominent benefits of networking is the development of social networks within our professional lives that facilitate the ability for us to communicate with others efficiently and effectively. Within our social networks we build relationships that will prove to be beneficial in many ways especially when it comes to our careers. We are simply required to make a conscious effort on building these relationships and carry out the typical networking activities that we can perform.
Let’s start with email marketing. There are a plethora of companies that can send mass messages to people within your professional network. The danger to your prospecting efforts is exposed when people see those emails that come straight out of your machine. There is nothing wrong with mass emails, but if you really want to be effective, you need to do things that enhance your message instead of destroy it. You can begin your form of networking by simply creating a signature at the end of your email that says: “About Me or one of my Top Issues”. This is where you will be positioning yourself as being of substantially higher value than the email itself. How do you do this? I recommend that you identify what your top 3 top 3 priorities are and then write out your own #1 action item on a daily basis. As you create more relationships, this will become a habit and you will find that you are doing quite a few things daily that will position you in a way that allows you to make a huge move towards your goals.
When we communications that you mention a conversation or event that is similar to what your prospect is interested in such as South Carolina IRS Offers In Compromise, make sure that your communication incorporates doing one of two things: ask the person open ended questions to help engage them in the conversation or close the opportunity with an illustration. One way to close is by using ‘been there, done that’ by sharing with the prospect your own activities or resources that are available to them. This is, however, one effective method that is never really seen in my own networking activities. When we describe our activities that are nowhere close to doing what is connected with what we are looking for, it becomes an immediate turn off. The truth is, we are only looking for what is a good fit for us and frankly it usually comes down to the quality of the person that we are around with. The people that we tend to associate with tend to have a higher passion and will have better results in their field of interest. Networking goes to your advantage by leveraging your professional network into the organization and the look-and-feel of your offerings.
One of my best recommendations is to pay attention to what the and what seems to be missing from the way that we have developed the systems and tools that we have to communicate with others. There are more of us than we can possibly identify ourselves with. You can begin to incorporate the things that you would like to accomplish in your business in just about any aspect of your personal life.
If you would like to learn more about these principles and how they apply to your business. I’ve discussed the different content ideas that you can incorporate into your business to make it more effective within those areas. We have demonstrated instances in which these principles can benefit you in a phenomenal way.