In life there are a lot of people who are quick to meet you, you run into them everywhere, and they tell you that they want to meet you. Unfortunately, not a single one of them will be successful in the business relationship with you and neither of you will meet each other. Though, I, personally, would want to meet everyone. Okay so, let’s talk about this concept for a moment.
You might think that a perfect pitch would be the “Who am I” proposition, but that is not quite right. Quite right in that the perfect pitch is the perfect fit for the appropriate audience. If your perfect pitch, right down to the exact words that are easy for you to say in everyday conversation, has much different meanings to different institutions then you would have a much harder time communicating your offering to those people.
Well, good, as I said; perfect pitch. Okay so, let’s talk about the perfect pitch. Let’s say that the perfect pitch is the one that your audience will know has the most integrity. May I remind you again that integrity is “bears the truth.” Now, if you tell one lie, the bar is set. If you tell a lie that is unable to be Executed, or the penalty. Frankly speaking, I don’t care if you are rich or poor. It is the same.
If you tell one lie and the rest is in your pocket, you will be looking for a new business opportunity or your own business enterprise soon. This is life, and if you don’t want that I hope you understand that you can not have integrity in business relationships.
Now, sure, the perfect pitch is having the right delivery added, but there are other components. Over the years my “perfect pitch” has been altered because I was trying to pitch my offering to 15 different types of organizations, and it didn’t matter what I was pitching. However, at the end of each day all my perfect pitches were different because I was talking to different types of buyers.
Now then, I am blown away when I work with entrepreneurs and Porcelain Tile Flooring business owners that they tell me that even they do not have integrity and do not tell the truth in business relationships, and do not want to take responsibility for whatever occurred, and businesses that fail, they blame the people that they will never meet, and the marketplace.
It is rather like, remember that phrase “The Grass is Always Greener.” Well, the grass is always greener for someone else, as that is the best way to stop burning up your time, energy, and resources. Remember this also, but most business people do not.
If you don’t want to do this, shame on you, and please do yourself a favor, do not cheat your people, customers, and clients out of integrity and expect them to help you if you get burned out. Do you think it is worth those dishonest statements, the weakness, and low self-esteem that so many people put forth? No one will ever like you, and they will certainly not respect you, either.
Contrary to what a lot of people believe, entrepreneurs and business owners should indeed keep your word, especially with your clients, but, when it comes to everything else, you need to keep your word, especially under pressure. It is rather amazing to me, perhaps this is why nice people who believe in themselves more than anyone else, and refund their asking for Club fees immediately; try to cheat the customer, get angle work, or spend up-front fees, but when someone places a cancellation fee, they are often not happy, and treat them like dirt, and not at all like the people they were trying to say they are.
I hope you will please consider all this and think on it, I know you will then be thinking about your own potential flaws, and most especially, how do you want to be thought of by others in your business. Indeed, the world changes, and the ability to deliver really increases every 24 hours.